
“It doesn’t really matter to me, whatever is cheapest.”
It's a comment we hear almost daily when showing young men wedding bands. I get it. A jewelry store probably isn't high on most guys' weekend to-do list, and I also wear the same five shirts every week.
But hear me out.
Throughout history, jewelry has been used to tell stories, signify belonging, and pass down value from one generation to the next. The jewelry we wear says something about us, and men have just as much of a story to tell as anyone else.
The problem is that for a long time, men's jewelry has felt like an afterthought. Most stores dedicate an entire showroom to women's jewelry and a small corner to the guys. Truthfully, we weren't much different.
Lately, though, things have started to change. From Post Malone to Travis Kelce, more men are embracing jewelry as part of their everyday style. Watches, bracelets, chains, and rings are becoming less of a statement and more of an extension of personality.

It takes a little courage to try something new, but once you find a piece that fits your style, you'll probably want to wear it every day. And unlike your favorite shirt, a well-made piece can last for decades and eventually be passed down to a son, or grandson.
A few years ago, I bought my first watch, a green-dial Citizen Tsuyosa. That's when I discovered I was apparently a "watch guy." I never would have known if I hadn't taken the leap from wrist nakedness.
If you've ever been curious about trying something new, Father's Day is a pretty good excuse to start.
It's a comment we hear almost daily when showing young men wedding bands. I get it. A jewelry store probably isn't high on most guys' weekend to-do list, and I also wear the same five shirts every week.
But hear me out.
Throughout history, jewelry has been used to tell stories, signify belonging, and pass down value from one generation to the next. The jewelry we wear says something about us, and men have just as much of a story to tell as anyone else.
The problem is that for a long time, men's jewelry has felt like an afterthought. Most stores dedicate an entire showroom to women's jewelry and a small corner to the guys. Truthfully, we weren't much different.
Lately, though, things have started to change. From Post Malone to Travis Kelce, more men are embracing jewelry as part of their everyday style. Watches, bracelets, chains, and rings are becoming less of a statement and more of an extension of personality.

It takes a little courage to try something new, but once you find a piece that fits your style, you'll probably want to wear it every day. And unlike your favorite shirt, a well-made piece can last for decades and eventually be passed down to a son, or grandson.
A few years ago, I bought my first watch, a green-dial Citizen Tsuyosa. That's when I discovered I was apparently a "watch guy." I never would have known if I hadn't taken the leap from wrist nakedness.
If you've ever been curious about trying something new, Father's Day is a pretty good excuse to start.