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  1. Home
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  3. 5 Things to Consider Before Buying a Diamond

5 Things to Consider Before Buying a Diamond

Published: Jun 6, 2025
5 Things to Consider Before Buying a Diamond
Photo of Mason Wagner
Author: 
Mason Wagner Marketing Manager

5 THINGS TO CONSIDER BEFORE BUYING A DIAMOND

When you’re ready to find the ring she’ll wear for a lifetime, where do we look? Who do we trust? How much should we spend? Understandably, it can feel overwhelming to not know where to start. After 125 years of guiding people to the perfect ring, we’ve learned 5 helpful tips when searching for her dream ring.

1. What does a ring MEAN?

Understanding what a ring symbolizes helps to give context to this abstract-yet-physical idea. The ring is not only a symbol of your new commitment, but an eternal reminder of the love you share. 

It is the only thing from your wedding day that will last forever. Everything else gets taken down, or put in a box.

2. Who can you TRUST?

The great part about buying a ring is that most guys will do it at some point in their life. This makes it easy to ask for advice from people you trust: Friends, parents, coworkers. The tough part is filtering out what information is valuable to you and your significant other. There is no one-size-fits-all. Can the place you’re buying from help if the ring doesn’t fit? Do they offer maintenance or warranties to keep it beautiful for a lifetime? 

A ring only lasts forever with the proper maintenance.

3. What matters to HER?

We’ve seen it before. No matter how well you think you know her, your mind goes blank when asked “what sort of ring does she want”. Alarms go off, and panic sets in. You might not know exactly what she wants, and that’s okay. But if you know her style, or can uncover a few clues (like if she’s classic or modern, prefers natural or lab-grown), you’re well on your way. With the help of an experienced jeweler, those puzzle pieces are more than enough to craft her dream ring.

4. Focus on the BEAUTY, not the grade

Go back to the moment you first laid eyes on her. You were instantly drawn in by her beauty, her smile, her laughter. Before you knew anything about her, you were captured. Now take that feeling, and translate it to finding the perfect diamond. Although the grade of the diamond is very important and tells us the rarity, it's definitely not the most important part to focus on. No grade can compare to holding the stone in your hand, and deciding if it’s worth forever.

5. Don’t RUSH it!

This will be the ring she wears every day for the rest of her life. Every time she wakes in the morning and puts the ring on, she will be reminded of the day you asked to be with her forever. She will be reminded of the love you share. This can feel like a lot of pressure. That’s why it helps to take your time, and to have someone you trust guiding you, every step of the way.

At the end of the day, it’s not just about diamonds. It’s about love, trust, and finding something that feels like you two. Take your time, ask questions, and when it feels right, you’ll know you’ve found her ring.
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